Merger success is possible. However, being part of the 17% that succeed
- rather than the 83% that do not - requires more than a standard
approach. Traditional mergers and acquisitions focus on the financial and
ignore the fact that every merger is about people. People who react with
emotion, fear, and survival behavior - the non-linear, often irrational
reactions of human beings faced with unwanted change. And the longer
people stay in a reactive state, the further your business moves from its
profit objectives. That's why Cultural Due Diligence is key to the
success of any merger or acquisition.